by J Drake | Mar 15, 2018 | branding, Logo Design, Paul Rand
This is one of those rare instances when you have two legendary figures that come together to solve a problem. The problem is coming up with a logo for Steve Job’s new company Next. Paul Rand is the only designer that was approached about the project,...
by J Drake | Mar 23, 2017 | Apple, Design Thinking, Paul Rand
Paul Rand is without a doubt on of the father’s of modern graphic design, but mainstream corporations are just beginning to recognize that a design-led way of thinking about current business practices is the way to go. IBM for example is at the forefront of the...
