by J Drake | Jun 12, 2015 | Advertising
Ad Week recently published an article with Peter Minnium, the Interactive Advertising Bureau’s head of brand initiatives, to talk about the trend, which was the topic of a panel he recently moderated the IAB Annual Leadership Meeting in Phoenix. The central...
by J Drake | Jun 10, 2015 | Apple
Apple has announced that it is replacing Helvetica Neue as the system font for iOS and OSX in favor of a brand new face – San Francisco. It is definitely hard to replace Helvetica Neue, which is one of the most used and the most widely recognized fonts today....
by J Drake | Jun 8, 2015 | Apple
The research: UCLA professor Alan Castel and his colleagues asked more than 100 students to draw the Apple logo from memory. Although many were Mac and iPhone users and most were reasonably confident they could accurately complete the task, only one person did. When...
by J Drake | May 18, 2015 | Website design
Just today I was having a meeting with a client and he happened to comment on the fact that his customers liked the fact the he and his partner both had engineering and business degrees. This may not seem like an important detail to some people, but this particular...
by J Drake | Apr 27, 2015 | Business practices
This article has some very good examples of some questions to ask of potential clients beginning with that first phone call. In the last two to three weeks I have found myself on the wrong side of the opening scenario. A potential client calls and has an idea for a...
